About Me | Oğuz Çolak

Digital Marketing Manager with 10 years of experience in SEO and Digital Marketing, with an Engineering background and an MSc in Big Data Analytics, equally comfortable in a strategy session and a data deep-dive.

SEO, SMO, CRO? Checked. GEO, AIO, AEO, SXO? Embraced. Future "-Os"? Challenge accepted.

At European Computer Telecoms AG, a tech company dedicated to better business outcomes for communications service providers (CSPs) and their customers, I oversee digital marketing and SEO operations covering organic search, lead generation, PPC, social media, email marketing, CRO, and web development.

Before ECT AG, I led SEO and digital marketing efforts for brands including: ▸ Telecom: Türk Telekom, Vodafone ▸ E-Commerce: Teknosa, MediaMarkt, Kahve Dünyası ▸ Banking & Insurance: ING Bank, HSBC, DenizBank, Türkiye Finans, MetLife, Mapfre, Multinet ▸ Hotel & Travel: Hotels.com, Tatil Sepeti, Richmond Hotels

I also led SEO execution across 48 markets for three brands of a global wine and spirits producer, details remain confidential.

Core focus: organic growth, lead generation, and data-driven decision making.

Key Skills

Digital Marketing Strategy

Data Analysis and Interpretation

Search Engine Optimization (SEO)

Content Marketing

Paid Advertising

Email Marketing

Social Media Management

Conversion Rate Optimization (CRO)

Marketing Automation

Project Management

Budgeting and ROI Analysis

UX/UI Understanding

Copywriting and Editing

A/B Testing and Experimentation

Lead Generation

Competitor Analysis

Customer Relationship Management (CRM)

Internal Communications

HTML

CSS

JS

Python

R

Googling 🙂

Experience and Attitude

Experience in analysis, planning, project management and implementation processes with engineering and SEO knowledge. Good 'people skills' for working with a range of colleagues and partners/clients. Goal-oriented “Can Do” attitude. Being able to work under pressure and with effective time management as an experience gained (and later developed) thanks to the part-time positions I had worked for 5 years during the BS.

MSc Degree in Big Data Analytics

With this master's program, I took my analytical skills to a very high level, especially covering big data. Some of the courses that I have successfully completed and graduated with honors within the scope of this program are as follows: Applied Statistics, Big Data Management (R), Data Analytics Essentials, Python, Case Studies in Analytics, End-To-End Big Data Analytics, Optimization and Simulation , Web Analytics, Advanced Machine Learning.

Tools

In my tasks, I use many tools, especially Semrush, Ahrefs, Hubspot, Hootsuite, Brevo, ScreamingFrog, Canva, Search Metrics, Moz, GA4, GSC, Google Tag Manager, Looker Studio, and more. In addition to these, I follow and write the Python scripts that offer effective results in the field of SEO and frequently include them in my analysis and optimizations.

Succesful Projects

I've achieved great results in many industries including Telecommunication (Türk Telekom, Vodafone), E-Commerce (Teknosa, MediaMarkt, Kahve Dünyası), Banking & Insurance (ING Bank, HSBC, Türkiye Finans Participation Bank, DenizBank, Odeabank, MetLife, Multinet, Mapfre), Hotel & Travel (Tatil Sepeti, Richmond, Hotels.com). And before I joined ECT, I had managed the international SEO projects of 3 well-known whiskey brands for about a year.

Recommendations

"Oğuz and I worked together at M2L. He is experienced in both SEO (on-page, off-page, content, tools, etc.) and management. His personality is amazing. He is really kind, helpful and thoughtful. Also, he is my role model and I will always be hardworking like him in my career."

Gamze Gülden Doğan

Web Platforms and Digital Marketing Assistant Supervisor at Fibabank

"Oğuz was one of the most committed professionals through his work at Clixous. Proactive, ambitious, committed and broad-minded perfectionist. I would recommend him with any project that requires the very best in Management execution. He showed a high level of SEO, Project Management and conversion optimization technical skills and was a valuable contributor to our projects."

Can Aydın

Senior Digital Marketing and Communication Executive
iGA İstanbul Airport | CDMP

"I’ve been working with Oğuz for more than 2 years now but we know each other since university. I sincerely admire his obsession of self-improvement. He always want to be better and learn new things and I think that helps him to solve complicated issues easily. His hunger to learn new things makes us to improve ourselves as well. It’s always great and exciting to work with him."

Mehtap Metinoglu

Freelance SEO Manager
Based in Munich

"I have the pleasure of working with Oğuz for two years and I am particularly impressed by his ability to handle even the toughest websites. His ability to juggle multiple on-site, off-site, content and technical projects was unlike any I’ve seen before and this rare mix of productivity and ambition sets a great example for the rest of the team, and explains why his clients get more organic traffic and a higher visibility day by day."