About Me | Oğuz Çolak

Hello and welcome to my profile! I'm a Digital Marketing Manager at European Computer Telecoms, a tech company dedicated to better business outcomes for communications service providers (CSPs) and their customers. With over 9 years of experience in the dynamic field of digital marketing and SEO, I'm passionate about creating and executing strategies that enhance online visibility and engagement, and ultimately drive conversions and revenue.

In my current role, I leverage my expertise in SEO, PPC, SMM, and CRO to plan, measure, and optimize lead generation and acquisition processes across all channels, prioritizing quality over quantity. I also oversee web development and optimization projects, using HTML, CSS, JavaScript, and WordPress, to ensure a smooth and user-friendly digital experience. I utilize various tools and platforms, such as Semrush, Ahrefs, Screaming Frog, GTMetrix, Google Analytics, HubSpot, Canva, Brevo, Wistia, and Hootsuite, to derive actionable insights and steer data-driven decision-making.

Previously, I worked as an SEO Analyst, SEO Account Manager, and SEO Manager. In these roles, I led transformative SEO and digital marketing campaigns for an impressive array of brands across diverse industries, including Telecommunication (Türk Telekom, Vodafone), E-Commerce (Teknosa, MediaMarkt, Kahve Dünyası), Banking & Insurance (ING Bank, HSBC, Türkiye Finans Participation Bank, DenizBank, MetLife, Multinet, Mapfre), Hotel & Travel (Tatil Sepeti, Richmond, Hotels.com), and SEO projects in over 48 markets for three brands of a worldwide producer of wines and spirits. Unfortunately, I cannot share the details due to confidentiality clauses.

I'm also a lifelong learner, with a BS degree in Engineering from Istanbul Technical University, and an MSc degree in Big Data Analytics from MEF University, underpinning my analytical mindset and curiosity.

Key Skills

Digital Marketing Strategy

Data Analysis and Interpretation

Search Engine Optimization (SEO)

Content Marketing

Paid Advertising

Email Marketing

Social Media Management

Conversion Rate Optimization (CRO)

Marketing Automation

Project Management

Budgeting and ROI Analysis

UX/UI Understanding

Copywriting and Editing

A/B Testing and Experimentation

Lead Generation

Competitor Analysis

Customer Relationship Management (CRM)

Internal Communications

HTML

CSS

JS

Python

R

Googling 🙂

Experience and Attitude

Experience in analysis, planning, project management and implementation processes with engineering and SEO knowledge. Good 'people skills' for working with a range of colleagues and partners/clients. Goal-oriented “Can Do” attitude. Being able to work under pressure and with effective time management as an experience gained (and later developed) thanks to the part-time positions I had worked for 5 years during the BS.

MSc Degree in Big Data Analytics

With this master's program, I took my analytical skills to a very high level, especially covering big data. Some of the courses that I have successfully completed and graduated with honors within the scope of this program are as follows: Applied Statistics, Big Data Management (R), Data Analytics Essentials, Python, Case Studies in Analytics, End-To-End Big Data Analytics, Optimization and Simulation , Web Analytics, Advanced Machine Learning.

Tools

In my tasks, I use many tools, especially Semrush, Ahrefs, Hubspot, Hootsuite, Brevo, ScreamingFrog, Canva, Search Metrics, Moz, GA4, GSC, Google Tag Manager, Looker Studio, and more. In addition to these, I follow and write the Python scripts that offer effective results in the field of SEO and frequently include them in my analysis and optimizations.

Succesful Projects

I've achieved great results in many industries including Telecommunication (Türk Telekom, Vodafone), E-Commerce (Teknosa, MediaMarkt, Kahve Dünyası), Banking & Insurance (ING Bank, HSBC, Türkiye Finans Participation Bank, DenizBank, Odeabank, MetLife, Multinet, Mapfre), Hotel & Travel (Tatil Sepeti, Richmond, Hotels.com). And before I joined ECT, I had managed the international SEO projects of 3 well-known whiskey brands for about a year.

Recommendations

"Oğuz and I worked together at M2L. He is experienced in both SEO (on-page, off-page, content, tools, etc.) and management. His personality is amazing. He is really kind, helpful and thoughtful. Also, he is my role model and I will always be hardworking like him in my career."

Gamze Gülden Doğan

Web Platforms and Digital Marketing Assistant Supervisor at Fibabank

"Oğuz was one of the most committed professionals through his work at Clixous. Proactive, ambitious, committed and broad-minded perfectionist. I would recommend him with any project that requires the very best in Management execution. He showed a high level of SEO, Project Management and conversion optimization technical skills and was a valuable contributor to our projects."

Can Aydın

Senior Digital Marketing and Communication Executive
iGA İstanbul Airport | CDMP

"I’ve been working with Oğuz for more than 2 years now but we know each other since university. I sincerely admire his obsession of self-improvement. He always want to be better and learn new things and I think that helps him to solve complicated issues easily. His hunger to learn new things makes us to improve ourselves as well. It’s always great and exciting to work with him."

Mehtap Metinoglu

Freelance SEO Manager
Based in Munich

"I have the pleasure of working with Oğuz for two years and I am particularly impressed by his ability to handle even the toughest websites. His ability to juggle multiple on-site, off-site, content and technical projects was unlike any I’ve seen before and this rare mix of productivity and ambition sets a great example for the rest of the team, and explains why his clients get more organic traffic and a higher visibility day by day."