About Me | Oğuz Çolak

Hello, I'm Oguz. I have been working in the SEO/Marketing field for more than 7 years. I had managed the SEO projects of leading brands locally and globally in many industries, and achieved great results with especially e-commerce, telecommunications, banking and insurance brands.

In 2020, I joined ECT in Munich as an in-house SEO Specialist by blending my Analyst, Account Manager and Manager experiences with my BS degree in Engineering and MSc degree in Big Data Analytics.

Key Skills

Digital Marketing Strategy

Data Analysis and Interpretation

Search Engine Optimization (SEO)

Content Marketing

Paid Advertising

Email Marketing

Social Media Management

Conversion Rate Optimization (CRO)

Marketing Automation

Project Management

Budgeting and ROI Analysis

UX/UI Understanding

Copywriting and Editing

A/B Testing and Experimentation

Lead Generation

Competitor Analysis

Customer Relationship Management (CRM)

Internal Communications

HTML

CSS

JS

Python

R

Googling 🙂

Experience and Attitude

Experience in analysis, planning, project management and implementation processes with engineering and SEO knowledge. Good 'people skills' for working with a range of colleagues and partners/clients. Goal-oriented “Can Do” attitude. Being able to work under pressure and with effective time management as an experience gained (and later developed) thanks to the part-time positions I had worked for 5 years during the BS.

MSc Degree in Big Data Analytics

With this master's program, I took my analytical skills to a very high level, especially covering big data. Some of the courses that I have successfully completed and graduated with honors within the scope of this program are as follows: Applied Statistics, Big Data Management (R), Data Analytics Essentials, Python, Case Studies in Analytics, End-To-End Big Data Analytics, Optimization and Simulation , Web Analytics, Advanced Machine Learning.

Tools

In my tasks, I use many tools, especially SEMrush, Ahrefs, Data Studio, DeepCrawl, Search Metrics, ScreamingFrog, Moz, Google Analytics, Wistia, Clarity, Search Console, Google Tag Manager, Barilliance, Yandex Webmaster Tool, Keyword Planner, SEOmonitor. In addition to these, I follow the Python scripts that offer effective results in the field of SEO and frequently include them in my analysis and optimizations.

Succesful Projects

I've achieved great results in many industries including Telecommunication (Türk Telekom, Vodafone), E-Commerce (Teknosa, MediaMarkt, Kahve Dünyası), Banking & Insurance (ING Bank, HSBC, Türkiye Finans Participation Bank, DenizBank, Odeabank, MetLife, Multinet, Mapfre), Hotel & Travel (Tatil Sepeti, Richmond, Hotels.com). And before I joined ECT, I had managed the international SEO projects of 3 well-known whiskey brands for about a year.

Recommendations

"Oğuz and I worked together at M2L. He is experienced in both SEO (on-page, off-page, content, tools, etc.) and management. His personality is amazing. He is really kind, helpful and thoughtful. Also, he is my role model and I will always be hardworking like him in my career."

Gamze Gülden Doğan

Web Platforms and Digital Marketing Assistant Supervisor at Fibabank

"Oğuz was one of the most committed professionals through his work at Clixous. Proactive, ambitious, committed and broad-minded perfectionist. I would recommend him with any project that requires the very best in Management execution. He showed a high level of SEO, Project Management and conversion optimization technical skills and was a valuable contributor to our projects."

Can Aydın

Senior Digital Marketing and Communication Executive
iGA İstanbul Airport | CDMP

"I’ve been working with Oğuz for more than 2 years now but we know each other since university. I sincerely admire his obsession of self-improvement. He always want to be better and learn new things and I think that helps him to solve complicated issues easily. His hunger to learn new things makes us to improve ourselves as well. It’s always great and exciting to work with him."

Mehtap Metinoglu

Freelance SEO Manager
Based in Munich

"I have the pleasure of working with Oğuz for two years and I am particularly impressed by his ability to handle even the toughest websites. His ability to juggle multiple on-site, off-site, content and technical projects was unlike any I’ve seen before and this rare mix of productivity and ambition sets a great example for the rest of the team, and explains why his clients get more organic traffic and a higher visibility day by day."